Listicle： Hot and Popular Asian Beauty Brands You Can’t Miss – For those who love Asian beauty!

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In recent years, the emergence of more and more innovative Asian beauty brands has attracted more global consumers interested in Asian beauty brands. As we explore and research beauty trends in Asia, I’m pleased to present a list of popular and hot beauty brands in Asia that are known for their affordability and quality. This list will cover popular beauty brands in China, Japan, Korea, Indonesia and Malaysia. I hope this will help readers when choosing Asian beauty brands!

The Chinese beauty section

1.@ zeeseacosmetics

• ZEESEA is an original artistic makeup brand from China, founded in 2013. ZEESEA advocates “Living Colourfully”, and is committed to providing young women with high quality makeup products with “fashionable, cutting-edge and artistic” labels, encouraging women to experience and create a colorful life with confidence, individuality and spontaneity. ZEESEA, as a Chinese beauty brand, fully integrates and collides Chinese elements with foreign cultures, for example, in 2019-2020, ZEESEA has three co-branding activities with the British Museum, launching ‘Mysterious Egypt’, ‘Cupid’s Angel ‘ and ‘Alice’ beauty series products.

Photo: Instagram ZEESEACosmetics

2.@Florasis. Official

• Florasis is a young Chinese brand born in 2017. The brand concept is “oriental makeup, flower makeup”. That is to say, extracting essence from natural flowers and applying it to makeup products, which not only meets the modern people’s pursuit of cosmetic safety and naturalness, but also fits in with the traditional Chinese beauty culture. Florasis is committed to inheriting and promoting the beauty of oriental aesthetics, technology and art, through the combination of modern craftsmanship and oriental culture, to create makeup products suitable for women. Positioned in the mid-range market, Florasis is targeting young consumers with certain spending power, focusing on value and personality, especially those who are pursuing the Chinese trend culture.

Photo: Instagram Florasis. Official

The Japanese beauty section

3.@canmaketokyo

• Canmake is a cosmetics brand from Japan founded in 1985. The brand’s name comes from founder Mr. Ida’s philosophy, “Everyone can make it”, which aims to make everyone happy by adding beautiful colors to their faces through simple, affordable, and high-quality cosmetics. It is popular among students and white-collar workers. Among the popular products, Canmake’s gradient 4-color blush, earthy 4-color eyeshadow palette, and highlighter shimmer powder are popular among consumers for their fine powder quality and variety of color choices.

Photo: Instagram Canmaketoko

4.@upink_official

• UPINK is a beauty brand that originated in Japan. The brand is a pink-themed brand that caters to people who like cute things and pink colors. UPINK’s products include 3-color concealer, air cushion and mascara, which are very popular in Japan. In addition, the UPINK brand has an excellent reputation among users, with affordable products and a high level of satisfaction with the user experience.

Photo: Instagram upink_official

Korean beauty section

5.@3ce_official

• 3CE full name 3ConceptEyes, is by the South Korean Kim So-hee in 2009 launched the makeup brand. 3CE’s brand concept is “creative makeup”, emphasizing the use of color to lead the trend, especially its classic earth tone products Very popular. The brand continues to launch new product lines to meet the diverse needs of consumers. Especially in 2013, thanks to the lip makeup of Yoon Eun-hye, the lead actress in the Korean drama “Miss You”, 3CE became popular in the Asian market, especially in China. Currently, 3CE’s product line includes lipsticks, eye shadows, eyeliners, lip glosses, eyebrow pencils, mascaras, blushes, eyeliners, lip glazes, and contouring products, etc. Positioned as an affordable brand. 3CE’s products are especially popular among young consumers because they are cost-effective.

Photo: Instagram 3ce_official

6.@innisfreeoffical

• Innisfree is a South Korean cosmetics brand founded in 2000. The brand name is derived from the Irish poet William Butler Yeats’s poem “Lake Island Hideaway”, which means “a peaceful place of freedom”, reflecting the brand’s philosophy of pursuing nature and purity. The brand not only pursues nature and health in its products, but also excels in environmental protection. The brand’s packaging is designed using recyclable and environmentally friendly materials, and the store layout is full of natural elements, creating a sense of being in nature.

Photo: Instagram innisfreeofficial

Indonesia Beauty Section

7.@wardahbeauty

• Wardah is a top beauty brand in Indonesia, known for its halal beauty products. The brand’s products do not contain any animal ingredients, alcohol or genetically modified organisms (GMO), ensuring consumer safety and environmental protection. Wardah’s extensive product line includes skincare, color cosmetics and personal care products. All products are developed in collaboration with Indonesian and global skincare experts, with a focus on health and the environment, and are not tested on animals. Wardah’s products are relatively affordable and friendly to the student community, such as Make Up Remover and Lipstick are also popular for their affordability and good results.

Photo: Instagram wardahbeauty

Malaysia Beauty Section

8.@kittieyiyibeauty

• Kittieyiyi Beauty is a makeup brand launched by renowned Malaysian fashion designer Kittie. Kittieyiyi Beauty’s products are known for their high quality and innovative designs. For example, the brand’s eyeliners are praised by users for their even color application and non-smudging characteristics. The brand’s foundations and eyeshadow palettes are also popular for their excellent hold and wide selection of colors. Although Kittieyiyi Beauty is a relatively new brand, its high quality products and unique designs have already attracted a large number of fans.

Photo: Instagram kittieyiyibeauty

Did the recommendations of these popular Asian beauty brands help you? If you have any Asian beauty brands you would like to share or recommend, please to share your thoughts in the comments section or send them to c1045205@newcastle.ac.uk.

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Read more: Listicle： Hot and Popular Asian Beauty Brands You Can’t Miss – For those who love Asian beauty!