Review: Put Florasis that represent traditional Chinese culture and aesthetics into your beauty bag

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According to a survey research report published by Statista in September 2024,The Chinese cosmetics industry regained momentum after the Covid-19, with growth in every market segment. It didn’t take long for local brands designed by Chinese beauty companies to become strong enough. Florasis is a good example.

Photo: Instagram Florasis. Official

Florasis’ sales reached 2.84 billion CNY in 2023. It equaled about 390,5 million dollars (TengXun, 2024). That’s a huge amount of sales. Florasis has become a favorite among Chinese beauty users in recent years. If you’re looking for a brand that blends makeup with traditional Chinese culture, or a brand that represents the country’s culture, Florasis is a good choice. Although there were many more Chinese makeup brands that came out before Florasis makeup was developed, the influence of Florasis in China and the world is still not to be underestimated.

Florasis has 513,000 followers on the Instagram, and on Chinese TIKTOK, Florasis has 12.29 million followers.

Photo: Chinese Tiktok

Florasis, in Chinese, translates to “flower” and “xizi”. The word “flower” refers to “flower-based makeup”. It means extracting essence from natural flowers and applying it to makeup products, which not only meets modern people’s pursuit of safety and naturalness of cosmetics, but also matches the traditional Chinese culture of beauty and skin care. Xizi refers to the famous scenic spot of West Lake in China, and here also refers to Xishi, the first of the four great beauties in ancient China. Florasis hopes that the beauty users who use  Florasis products will be as beautiful as Xishi.

In the whole Florasis ,lipstick is the most recommended beauty category. Florasis’ lipsticks are amazing, and this comes from its design packaging and lipstick color palette.

For example, the Shu Jin Ceramics series and the Concentric Lock series.

 “Shu Jin Ceramics” is a new lipstick series in the past few years. Its shell design is modeled after the Chinese Ding Kiln ceramics, and the surface is decorated with lotus flower motifs like embroidery. When I touched the lipstick shell, it was good to the touch, and combined with the design of Shu Jin Ceramics, it gives consumers a sense of classical Chinese beauty. Florasis’lipsticks not only pursue aesthetics in appearance, but also excellent in use experience. For example, Shu Jin Ceramic Lipstick M303, when I used it, I found that the color of this M303 is not only beautiful but also very moisturizing on the lips, suitable for daily use.

Photo：Chinese TaoBao

Although the beauty products of the”Shu Jin Ceramics”  series have been done very well, from the appearance and color, there is a more recommended series is the ‘Concentric Lock ‘series.

Compared with ‘Shu Jin Ceramics’, the product design and packaging of ‘Concentric Lock’ is more exquisite. Florasis Concentric Lock Lipstick is a lipstick inspired by the Chinese Concentric Lock, which means “locking up love for a lifetime, forever tying up the same heart”. The design of this lipstick is inspired by the Oriental culture of concentric locks, which is said to be given by lovers to each other, symbolizing the beautiful meaning of eternal love. Through this concept, Huaxizi skillfully combines it with the micro-relief craft to create lipsticks with romantic affairs, conveying long-lasting love.

Photo：Baidu

Although the ‘Concentric Lock’ lipstick series is one of the earliest lipstick series produced by Florasis, it may seem outdated compared to the new series of‘ Shu Jin Ceramics’. However, the  ‘Concentric Lock’ series is still worth the price due to its customized packaging and colors.

The appearance of ‘Concentric Lock’ lipstick is unique, the shell is customized, and each color represents the historical imprint of different regions in China, such as the Chinese classic red, the Chinese West Lake model and the Golden Wind model, etc., and each color represents a different emotion. The lipstick has a Chinese lock of love. The lipstick cream is engraved with the world’s oriental romantic affair “Zhang Chang drawing eyebrows”, which enhances the artistic and ornamental sense of the product. To be honest, after I received the lipstick from the Florasis Concentric Lock series, I didn’t even want to use it, I couldn’t bear to destroy the exquisite carvings on the lipstick.

Photo：Chinese TaoBao

In addition to the “concentric lock” in the design of the careful packaging. ‘Concentric Lock’ lipsticks are also highly recommended in terms of color and texture. Lipstick colors range from bright tomato red to elegant peach red to retro pulp red, which can meet all the user’s imagination of lipstick color. In terms of texture, the lipstick is also enriched with peony seed oil which is a plant-based ingredient. Some users commented that when she applied this lipstick, users were amazed by its color development and moisturization. Since the price of the lipsticks in both the series is almost the same, you can pick them according to your preference of lipstick packaging and the color number.

Photo：Chinese Xiaohongshu

Although the lipsticks in the ‘Concentric Lock’ series are very beautifully designed, some users have criticized this. They think that although the packaging design of this lipstick is creative, it is very unfavorable to carry, compared with the ‘Shu Jin Ceramics’ series, ‘Concentric Lock’ is a bit bulky, and if it is to be put into the bag, the inner lining of the bag may be The ‘Concentric Lock’ hard lipstick casing scratches, which leaves some users with no way to carry it in their bag for use on the go. So please keep that in mind.

If you are interested in Chinese culture and would like to choose a brand that represents a classical design that combines traditional Chinese culture with beauty, then Florasis must be a good choice. If you want a lipstick that is small in shape and easy to carry, then choose the ‘Shu Jin Ceramic’ series. If you want to choose a lipstick case and look that is unique and never seen before, then the ‘Concentric Lock’ collection is the best choice for you. You can even buy back the ‘Concentric Lock’ series of lipsticks to keep in your home collection. The ‘Concentric Lock’ collection can be one of the strongest evidences for you to show your family or friends that you have collected beauty products with classic characteristics from all over the world.

Did the recommendations of Florasis help you? If you have any Asian beauty brands you would like to share or recommend, please to share your thoughts in the comments section or send them to c1045205@newcastle.ac.uk.

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