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Ｚｈａｏｚｉｙｉ Over the years, various stereotypes surrounding Asian makeup have emerged, with one of the most prominent being the portrayal of “slanted eyes” and “exaggerated facial expressions.” These stereotypes have generated significant discussion on a global scale, particularly in news articles…

Ｚｈａｏｚｉｙｉ As a leading Chinese cosmetics brand florasis, a series of fiascoes occurred in September last year, which not only plunged the company into an unprecedented public relations crisis, but also exposed the loopholes in the domestic cosmetics industry in…

**South Korean Internet celebrity Pan Nam-gye’s plastic surgery experience has become a warning that Asian aesthetic deformity can lead to medical errors**   Pan Nam-gye, who initially gained fame as a model, attracted widespread attention for her substantial investments in…

Ｚｈａｏｚｉｙｉ According to a survey research report published by Statista in September 2024,The Chinese cosmetics industry regained momentum after the Covid-19, with growth in every market segment. It didn’t take long for local brands designed by Chinese beauty companies to…

Ｚｈａｏｚｉｙｉ In recent years, the emergence of more and more innovative Asian beauty brands has attracted more global consumers interested in Asian beauty brands. As we explore and research beauty trends in Asia, I’m pleased to present a list of…